Fostering a Positive Corporate Culture
It's Good for Business
These days when jobs are harder to come by, company leaders may be tempted to think they don’t have a responsibility to foster a working environment their employees will rave about. After all, their employees are probably grateful just to have jobs, right? Even if this is true, focusing on a positive corporate culture isn’t just about keeping great workers. It’s about developing them. Only then will your business be able to stay in front of the competition.
Lead with a Vision
Sure every company wants to make money and be a leader in their field, but let’s be honest, who wants to work overtime for that kind of limited vision? People want to change the world, so show them how they can do that through their position at your company.
Hire the right people
While you may find intelligent, highly qualified people to work for you, if they aren’t a good match for your corporate culture, neither of you will be happy in the end. Make sure to throw in some questions during the interview that will reveal what type of working environment would be a good fit for each interviewee. Only invite back those who fit your company’s corporate culture.
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Be Intentional about the Perks
Your company could have a great vacation package worth thousands of dollars a year, but you might be surprised to find it’s the low cost perks that often add up to the greatest bang for a company’s buck. Why not try monthly drawings for a restaurant gift card, casual Friday dress, or an extra 15 minute lunch on Wednesdays?
Keep the Creative Juices Flowing
Companies that stay ahead of their competition are ones that are continually evolving, and to do that, you need employees who feel safe being creative and can embrace change. That doesn’t happen in an office environment that rewards efficiency without also encouraging some daydream time. So establish avenues for employees to share new ideas, and as they see those ideas taken seriously, you’ll be amazed on the overall positive effect on the company.
Ask for Feedback and Want It
It’s a fine balance for leaders to steer their companies in the best directions without being overly influenced by changing opinions yet still be in touch with them. In terms of getting the most out of your employees, though, there’s great value in letting them know that their constructive feedback is welcomed.
Fostering a corporate culture that values its workers and helps them stretch themselves creatively is not only good for a company’s employees. It’s also good for business… no matter what the economy is like.
Posted by Angel Rutledge
Posted by Christiana Drapkin on Mon Jun 11, 2012 9:10 PM EST
These are great points to take away. If you're not a manager, you can still suggest this to your department head. It's amazing, how much good-will can be generated, by letting workers "own" their work environment.
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